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Máxima: PR studio Rebranding

Rebranding proposal for Máxima, a content-driven PR studio based in São Paulo.


11 de Abril / 2017

My Role: Logo redesign and new visual identity

Year: 2017

Client: Máxima

Speaking about: strategy, creativity and work quality

Body: robust, confidence, modern and light

Doing: support entrepreneurs and companies to create a healthier relationship with their customers.

 

Challenge: How to modernize the visual branding improving its relevance in the market?

Solution: The sollution was bring more visual possibilities to the brand universe and generate greater identification with stakeholders. We used the weight of the word “maxima” (“maximum” in english) to create this typo symbol.

Result: So we bring a new typography based logo, clean and strong, with this “roman empire” proud feeling. A new color pallet was created based in the old ones plus some secondary colors we found. We use Museo typography family and create a modern iconography collection with outline strokes.

 

Solve problems through graphic or interactive design is my passion, so if you have a problem, let’s talk!

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