Máxima: PR studio Rebranding
Rebranding proposal for Máxima, a content-driven PR studio based in São Paulo.
11 de Abril / 2017
My Role: Logo redesign and new visual identity
Speaking about: strategy, creativity and work quality
Body: robust, confidence, modern and light
Doing: support entrepreneurs and companies to create a healthier relationship with their customers.
Challenge: How to modernize the visual branding improving its relevance in the market?
Solution: The sollution was bring more visual possibilities to the brand universe and generate greater identification with stakeholders. We used the weight of the word “maxima” (“maximum” in english) to create this typo symbol.
Result: So we bring a new typography based logo, clean and strong, with this “roman empire” proud feeling. A new color pallet was created based in the old ones plus some secondary colors we found. We use Museo typography family and create a modern iconography collection with outline strokes.