CA: She has a code

If technology always generates a reaction, we want to be the starting point. We want to be drivers of evolution. Cause by cause. Button by button.

Letícia Moraes

My Role: Art Direction, User Interface

Year: 2016 Agency: Ideal HKS Client: Computer Associates

Copywriter: Letícia Moraes

Computer Associates create softwares that helps companies shape the future.

Challenge: Change a tragic scenario. Today, only 1/4 of the brazilians professionals in the technology area are women, often with a lower hierarchical level than men. These women are fighting to change that reality even with the lack of support and investment.

Solution: Embrace the cause of the inclusion of women in the sector, grounding actions in three pillars: capacity building, investments and empowerment.

Result: We created a tech education platform for girls. With varied contents about technology, personal and professional life, events, online courses and programming tools, aiming to discuss trends, career and the future of women in the sector.

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