Braskem: Mars, Planet Green.
"Science is too funny and too beautiful to stay inside the university"
My Role: Art Direction, User Interface
Agency: Ideal HKS
Copywriter: Letícia Moraes
Braskem is the world leader in the production of biopolymers and the largest producer of thermoplastic resins in the Americas.
Challenge: A strategy that communicates directly with the end consumer and the market the issue of innovation and the key role of the company in the technology scenery.
Solution: Create brand awareness by generating buzz and engagement around one of the company’s most innovative projects, the Green plastic.
Result: We develop a language that appropriates visual concepts of technology and science. Through a dynamic and interactive experience, we created the content hub “Mars: Planet Green“, making the brand image stronger as a innovative Brazilian multinational.