Blanc Fashion: Digital CRM Campaign
"There are two rules I've always tried to live by: turn left, if you're supposed to turn right; go through any door that you're not supposed to enter. It's the only way to fight your way through to any kind of authentic feeling in a world beset by fakery."
Malcolm Mclaren - Sex Pistols manager and fashion designer
My Role: Art Direction
Agency: Ideal HKS
Client: Computer Associates
Copywriter: Marcela Monteiro
BLANC is a start-up based on technology for positioning and exporting fashion, art and lifestyle in the international markets. Doing wholesale business with authentic brazilian fashion, lifestyle and art in a powerful, creative and customized way.
Challenge: The creation of brazilian fashion is original, has its own personality, and generates desire in the foreign market. It has creative potential to compete with the big players in the global market, but it still needs to go a long way in professionalizing.
Solution: In addition to creating a CRM strategy prioritizing the relationship with buyers, we have developed a new visual identity based on the tropical mood of the brand. We implemented a new online communication system with newsletters, real-time chat and 24h support.
Result: We reached the goal of 100 betatesters for the brand’s new B2B e-commerce in 1 month. More than 5,000 international buyers was impacted. With that numbers Blanc could make the sales kick-off and open yours e-commerce to the market.